JAAN x CompA Design

JAAN is a women's office fashion brand in Vietnam, which brings elegant, modern, and confident style to women. With high-quality materials and sophisticated designs, JAAN helps women shine in every moment at the office.

The interior design of JAAN booth needs to combine luxury, comfort and modernity to attract customers in the women's office fashion segment. Aesthetic factors and customer experience must be prioritised, while ensuring flexibility and ease of change to suit different fashion seasons.

The design has a modern style and minimalist design trend, showing the sophistication and elegance of the JAAN brand, suitable for the female office fashion customer segment.

Facade: The JAAN booth facade is designed to be modern, and sophisticated and emphasizes the aesthetics and the women's office fashion brand, creating a strong impression on potential customers. The facade uses transparent glass doors throughout, helping to create a sense of open space and attract the eyes from the outside. The main light beige combined with light orange and white creates an elegant, luxurious feeling, suitable for women's office fashion. The "Jaan" sign with soft font, large size, and prominent background light, is easy to recognize from a distance. Using the slogan "Office fashion" and a suitable product layout, JAAN affirms the customer segment that the brand is targeting.

Interior: The space is organized in a coherent manner, with separate areas that are connected from the display area, and fitting area to the payment counter. The main light beige color scheme combined with light orange and white creates an elegant, luxurious feeling, suitable for women's office fashion. The combination of white, beige, and wine red creates an elegant and warm look, suitable for female customers. The design lines are simple and sophisticated, emphasizing professionalism and luxury. The display area stands out through the use of metal hangers and wall shelves, displaying products by collection or style. The mannequins are arranged front and center, suitable for featured or seasonal items. In addition, the fitting area is designed to be discreet and convenient, ensuring good lighting, full-length mirrors, and comfortable hanging space. It is located near the main display area for customers to easily try on products. The cashier counter with a sophisticated design, located at the end of the store, helps staff easily cover the entire space and support customers in trying on clothes. The wall behind the cashier counter is designed to highlight the logo with bright lights, attracting customers' eyes and showing the professionalism of the brand.